No matter what type of web model you are using for your newspaper, advertising is key in many regards. Our development team makes it easy to add, manage and create many types of advertising campaigns on your site, but the bottom line comes down to actually selling those ads.

For smaller newspapers, selling website advertising is a new experience and there are many questions you and your advertising staff will have, including how (or if) you should adapt your print advertising to online sales, as well as the selling points for such advertising.

Because questions are many for online advertising, Maine Web FX has partnered with Pica New Media to help your newspaper build a successful online advertising mechanism.

For more information on Pica New Media, please visit their website: http://www.picaonline.com/

Here is a sampling of what they can do for your newspaper:

Pica Consulting is a web revenue solution for community newspapers.

We come to your community, go out on the street with your sales staff and train them to sell your web site while actually making sales calls.

It's a streetwise and performance driven campaign —we know how to present your Web site, advertiser-by-advertiser so they understand what is being offered and why they should be using your website as an advertising channel.

Pica has been deliverting successful and profitable newspaper websites since 2001.

By bringing the "best-of-the-Industry" website experience gleaned from hundreds of newspapers we have worked with across the nation. Pica has distilled this experience into a focused process that is tailored for our newspaper clients. The Web Campaign offers exceptional service and communication before, during and after to ensure long-term success of the client's website.