websites
Customized newspaper web design, programming, development and marketing
The latest reports find that newspapers are being driven out of business by the World Wide Web. No longer is it acceptable, nor feasible, to merely have newspapers and other media outlets compete with the Internet ... they must now be part of it.
The Associated Press writes:
News audiences are ditching television and newspapers and using the Internet as their main source of information, in a trend that could eventually see the demise of local papers, according to a new study."As online use has increased, the audiences of older media have declined," Harvard University professor Thomas Patterson said in a report on the year-long study issued by Harvard's Shorenstein Center on the Press, Politics and Public Policy. (See item: Internet Killed the Newspaper Star)
A newspaper website that works for you
The website management systems we work with for newspaper web design have the flexibility and power for your newsroom, advertising department, circulation and inside sales departments to have a website that works together seamlessly: posting news, taking subscriptions, submitting classifieds and monitoring ads on the site. In addition, the site is designed to work for you and add to your business plan.
Newspapers and magazines we have worked with report the following:
• Increased traffic to their site (resulting in higher ad revenue within 6 months)
• Increased reader loyalty (more readers used the site more often)
• Higher classified ad sales (as the ease of buying online increased)
• Increased print subscriptions and online subscriptions
• Untapped Revenue: Continually higher ad revenue generated from web ads
• Untapped Revenue: Online subscriptions for premium web content
In short, our web designs and development have made newspapers money, opened up new ad markets and increased readership and loyalty.
