By Douglas McLennan

Is there anyone not talking about a crisis in the news industry? The New York Times is dumping 100 jobs. The troubled Tribune Company is offloading 400-500 people. And across the country there are reports of slumping advertising and impending layoffs. Now this report in AdAge:

"U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services -- agencies and other firms that provide marketing and communications services to marketers -- broke a record in November (769,000). Marketing consulting powered that growth."

So things are pretty bad, and we're working in a dying industry. Nobody's reading newspapers anymore.

And yet they are. And in record numbers. Look at this report in Editor & Publisher. The online audience is soaring, and here's the growth rate and numbers of unique readers for newspaper websites in January 2008 (with 000's at the end):

NYTimes.com -- 20,461 -- 45.1%
USATODAY.com -- 12,314 -- 19.4%
washingtonpost.com -- 9,902 -- 14.6%
Wall Street Journal Online -- 6,962 -- 81.4%